Identity Based Brand Management
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This textbook provides a comprehensive overview of identity-based brand management based on current research. The authors focus on the design of the brand ident
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Bringing together theories and concepts from brand management, consumer culture theory, marketing, communications, and design, this book provides an understandi
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A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, desig
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"Aaker on Branding" presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six
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Pages: 360
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"The art of building sales is, to a large extent, the art of building brands. After reading Kapferer's book, you'll never again think of a brand as just a name.
