Wine Business Case Studies
Author | : Pierre Mora |
Publisher | : Board and Bench Publishing |
Total Pages | : 239 |
Release | : 2014-10-01 |
ISBN-10 | : 9781935879718 |
ISBN-13 | : 1935879715 |
Rating | : 4/5 (715 Downloads) |
Download or read book Wine Business Case Studies written by Pierre Mora and published by Board and Bench Publishing. This book was released on 2014-10-01 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: Published in association with the Bordeaux College of Business, this groundbreaking book applies business pedagogy s powerful learning tool to the unique challenges of wine business management. Within are thirteen cases drawn from the examples of real business success and calamity by an international group of respected wine business scholars.