Download or read book Why We Fail written by Victor Lombardi and published by Rosenfeld Media. This book was released on 2013-07-15 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Just as pilots and doctors improve by studying crash reports and postmortems, experience designers can improve by learning how customer experience failures cause products to fail in the marketplace. Rather than proselytizing a particular approach to design, Why We Fail holistically explores what teams actually built, why the products failed, and how we can learn from the past to avoid failure ourselves.