Viewpoints and Controversies in Sensory Science and Consumer Product Testing
Author | : Howard R. Moskowitz |
Publisher | : John Wiley & Sons |
Total Pages | : 491 |
Release | : 2008-02-28 |
ISBN-10 | : 9780470384909 |
ISBN-13 | : 0470384905 |
Rating | : 4/5 (905 Downloads) |
Download or read book Viewpoints and Controversies in Sensory Science and Consumer Product Testing written by Howard R. Moskowitz and published by John Wiley & Sons. This book was released on 2008-02-28 with total page 491 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors skillfully present different approaches to the same problem and even different ways to look at the same type of data. If you have ever been stumped by a controversy in product assessment, the design of studies, or the analysis of data, you will find the answer in this book.