Translating Into Success

Translating Into Success
Author :
Publisher : John Benjamins Publishing
Total Pages : 263
Release :
ISBN-10 : 9789027299772
ISBN-13 : 9027299773
Rating : 4/5 (773 Downloads)

Book Synopsis Translating Into Success by : Robert C. Sprung

Download or read book Translating Into Success written by Robert C. Sprung and published by John Benjamins Publishing. This book was released on 2000-05-15 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: The boom in international trade has brought with it an increased demand for addressing local consumers in their native language and cultural idiom. Given the complex nature and new media involved in communicating with their constituent markets, companies are developing ever more complex tools and techniques for managing foreign-language communication. This book presents select case studies that illustrate the state-of-the-art of language management. It covers a cross-section of sectors, each of which has particular subtleties in language management: • software localization • finance • medical devices • automotive The book also covers a cross-section of topical and strategic issues: • time-to-market (scheduling challenges; simultaneous release in multiple languages) • global terminology management • leveraging Internet, intranet, and email • centralized versus decentralized management models • financial and budgeting techniques • human factors; management issues unique to language projects • technological innovation in language management (terminology tools, automatic translation) The target audience is language professionals involved with the management aspect of language projects. This includes translators and linguists, managers at language-service providers, language managers at manufacturing/service companies, educators and language/translation students. The heart of the book is the concept of the case study, particularly the Harvard Business School case-study model. Industry leaders and analysts provide some 15 case studies covering the spectrum of language applications. Readable and nonacademic — it can serve both as a text for those studying language and translation, as well as those in the field who need to know the “state-of-the-art” in language management.


Translating Into Success Related Books

Translating Into Success
Language: en
Pages: 263
Authors: Robert C. Sprung
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2000-05-15 - Publisher: John Benjamins Publishing

DOWNLOAD EBOOK

The boom in international trade has brought with it an increased demand for addressing local consumers in their native language and cultural idiom. Given the co
Translating Theory and Research Into Educational Practice
Language: en
Pages: 300
Authors: Mark A. Constas
Categories: Education
Type: BOOK - Published: 2013-01-11 - Publisher: Routledge

DOWNLOAD EBOOK

This book shows, in detail and with concrete examples, how educational theory and research can be translated into practice. Well-known researchers who have work
The Prosperous Translator
Language: en
Pages: 282
Authors: Chris Durban
Categories: Business & Economics
Type: BOOK - Published: 2010 - Publisher: Lulu.com

DOWNLOAD EBOOK

A compilation of business advice columns for translators and interpreters published under the names Fire Ant & Worker Bee in online Translation Journal. Pithy t
Handbook of Translation Studies
Language: en
Pages: 469
Authors: Yves Gambier
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2010 - Publisher: John Benjamins Publishing

DOWNLOAD EBOOK

Moreover, many items in the reference lists are hyperlinked to the TSB, where the user can find an abstract of a publication. All articles (between 500 and 6000
Translating Into Success
Language: en
Pages: 262
Authors: Robert C. Sprung
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2000 - Publisher: John Benjamins Publishing

DOWNLOAD EBOOK

"Case studies in business and language" - cover.