Download or read book Tipping the Culture: How engaging Millennials will change things. written by Patricia Martin and published by LitLamp Communications. This book was released on 2010-12-07 with total page 27 pages. Available in PDF, EPUB and Kindle. Book excerpt: Patricia Martin reveals how some of the world's top brands are reaching Millennials in a digital culture. Distilled from interviews with executives from world-class companies such as Ford Motor, Red Bull and Google, Tipping the Culture is loaded with practical tips and pithy insights from marketers communicating across multiple platforms.