The Viagra Ad Venture

The Viagra Ad Venture
Author :
Publisher : Peter Lang
Total Pages : 180
Release :
ISBN-10 : 0820474894
ISBN-13 : 9780820474892
Rating : 4/5 (892 Downloads)

Book Synopsis The Viagra Ad Venture by : Jay Baglia

Download or read book The Viagra Ad Venture written by Jay Baglia and published by Peter Lang. This book was released on 2005 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the FDA approved Viagra in March 1998, the «little blue pill» has been prescribed to over twenty million men. The Viagra Ad Venture: Masculinity, Media, and the Performance of Sexual Health chronicles the story of Viagra as reported in our nation's news outlets and promoted by Pfizer Pharmaceutical's marketing materials. In this critical discourse analysis, author Jay Baglia uses feminist and performance theory to uncover the meaning of Viagra and its relationship to performances of masculinity. At stake are the ways in which we construct normalcy, particularly as it relates to health, sexuality, gender, and the body. This book fits well in a variety of classes including gender studies, media studies, research methods, feminist theory, human sexuality, and health communication.


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