The Untold Story of Advertising - Masters of Marketing Secrets: Origins of American Marketing Revealed...

The Untold Story of Advertising - Masters of Marketing Secrets: Origins of American Marketing Revealed...
Author :
Publisher : Lulu.com
Total Pages : 358
Release :
ISBN-10 : 9781312100190
ISBN-13 : 1312100192
Rating : 4/5 (192 Downloads)

Book Synopsis The Untold Story of Advertising - Masters of Marketing Secrets: Origins of American Marketing Revealed... by : Dr. Robert C. Worstell

Download or read book The Untold Story of Advertising - Masters of Marketing Secrets: Origins of American Marketing Revealed... written by Dr. Robert C. Worstell and published by Lulu.com. This book was released on 2014-05-28 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Albert Davis Lasker started out as a newspaper reporter when still a teenager but soon got interested in advertising. He started first as an office clerk and later became a salesman. He then asked to be given responsibility for a money-losing account so that he could try his hand at copywriting. By the age of 20, he had bought Lord & Thomas advertising agency and remained its chief executive for more than four decades. This book is as close as readers can come to an autobiography. This book tells the story of how he shaped the agency which ranked number one in its day. Originally published in 26 installments of Advertising Age, this book takes into the boardroom of Lord & Thomas and reveals the business philosophy and hard-won knowledge of the man who was its leader for 40 years. Get your copy today and learn how the earliest and most successful marketer in the first half of this century created that success.


The Untold Story of Advertising - Masters of Marketing Secrets: Origins of American Marketing Revealed... Related Books

The Untold Story of Advertising - Masters of Marketing Secrets: Origins of American Marketing Revealed...
Language: en
Pages: 358
Authors: Dr. Robert C. Worstell
Categories: Business & Economics
Type: BOOK - Published: 2014-05-28 - Publisher: Lulu.com

DOWNLOAD EBOOK

Albert Davis Lasker started out as a newspaper reporter when still a teenager but soon got interested in advertising. He started first as an office clerk and la
The Man Who Sold America
Language: en
Pages: 445
Authors: Jeffrey L. Cruikshank
Categories: Biography & Autobiography
Type: BOOK - Published: 2010-08-12 - Publisher: Harvard Business Press

DOWNLOAD EBOOK

We live in an age of persuasion. Leaders and institutions of every kind--public and private, large and small--must compete in the marketplace of images and mess
The Ultimate Guide to Search Engine Marketing
Language: en
Pages: 290
Authors: Bruce C. Brown
Categories: Business & Economics
Type: BOOK - Published: 2007-01-12 - Publisher: Atlantic Publishing Company

DOWNLOAD EBOOK

Is your ultimate goal to have more customers come to your website? You can increase your website traffic by more than 1,000 percent through the expert execution
Pushing Cool
Language: en
Pages: 411
Authors: Keith Wailoo
Categories: History
Type: BOOK - Published: 2021-11-02 - Publisher: University of Chicago Press

DOWNLOAD EBOOK

Spanning a century, Pushing Cool reveals how the twin deceptions of health and Black affinity for menthol were crafted—and how the industry’s disturbingly p
The Erotic History of Advertising
Language: en
Pages: 404
Authors: Tom Reichert
Categories: Business & Economics
Type: BOOK - Published: 2010-04-06 - Publisher: Prometheus Books

DOWNLOAD EBOOK

Despite polls indicating the public would like to see less sex in advertising, Americans don't mean what they say, according to this exploration of erotic ads a