The Transformational Consumer
Author | : Tara-Nicholle Nelson |
Publisher | : Berrett-Koehler Publishers |
Total Pages | : 176 |
Release | : 2017-03 |
ISBN-10 | : 9781626568846 |
ISBN-13 | : 1626568847 |
Rating | : 4/5 (847 Downloads) |
Download or read book The Transformational Consumer written by Tara-Nicholle Nelson and published by Berrett-Koehler Publishers. This book was released on 2017-03 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book uses stories and case studies from several industries to show how companies can rethink their customers, products and services, marketing, competition, and even their culture. The goal is a positive customer relationship that results in revenue growth, product innovation, and employee engagement.