Download or read book The Tanning of America written by Steve Stoute and published by Avery. This book was released on 2012-08-07 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traces how the "tanning" phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same "mental complexion" based on shared experiences and values. This consumer is a mindset-not a race or age-that responds to shared values and experiences, rather than the increasingly irrelevant demographic boxes that have been used to a fault by corporate America."--