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The Single Market For European Advertisers

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The Single Market for European Advertisers

The Single Market for European Advertisers
Author :
Publisher :
Total Pages : 92
Release :
ISBN-10 : IND:30000087786343
ISBN-13 :
Rating : 4/5 ( Downloads)
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Book Synopsis The Single Market for European Advertisers by : Keith Boyfield

Download or read book The Single Market for European Advertisers written by Keith Boyfield and published by . This book was released on 2000 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: An examination of how a single market in advertising can be built within the European Union. The text draws on interviews with leading advertisers and sets out how a single market in commercial communications can be achieved. It includes assessment of legal and political routes.


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