The Service Dominant Logic Of Marketing
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Language: en
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Type: BOOK - Published: 2014-12-18 - Publisher: Routledge
Expanding on the editors' award-winning article "Evolving to a New Dominant Logic for Marketing," this book presents a challenging new paradigm for the marketin
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Pages: 253
Pages: 253
Type: BOOK - Published: 2014-01-30 - Publisher: Cambridge University Press
The first accessible introduction to the principles and applications of Service-Dominant Logic, written by the world-leading authors of this perspective.
Language: en
Pages: 1237
Pages: 1237
Type: BOOK - Published: 2018-10-08 - Publisher: SAGE
Service-Dominant Logic presents a major paradigm shift in thinking about value creation and markets, moving from a ‘goods/product’ logic to a logic that tre
Language: en
Pages: 552
Pages: 552
Type: BOOK - Published: 2021-07-26 - Publisher: Springer Nature
Manufacturers have shifted their focus from products to smart solutions in search of higher returns and additional growth opportunities. This shift, described a
Language: en
Pages: 216
Pages: 216
Type: BOOK - Published: 2008-11-01 - Publisher: Emerald Group Publishing
Contains articles by marketing field's researchers and academicians. This book includes literature reviews, methodologies, empirical studies, trends, internatio
