Download or read book The Pleasure Center written by Morten L. Kringelbach and published by Oxford University Press. This book was released on 2009 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Pleasure Center, Morten Kringelbach reveals that what we desire--what pleases us--motivates us for a good reason, and harnessing and directing that reason can make us much more rational and effective people. In exploring the many facets of pleasure, desire, and emotion, Kringelbach takes us through the whole spectrum of human experience. He concludes that if we understand and accept how pleasure and desire arise in the complex interaction between the brain's activity and our own experiences, we can discover what helps us enjoy life, enabling us to make better decisions and, ultimately, lead happier lives.