The McGraw-Hill 36-Hour Course Product Development

The McGraw-Hill 36-Hour Course Product Development
Author :
Publisher : McGraw Hill Professional
Total Pages : 256
Release :
ISBN-10 : 9780071746144
ISBN-13 : 0071746145
Rating : 4/5 (145 Downloads)

Book Synopsis The McGraw-Hill 36-Hour Course Product Development by : Andrea Belz

Download or read book The McGraw-Hill 36-Hour Course Product Development written by Andrea Belz and published by McGraw Hill Professional. This book was released on 2010-12-10 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn the Secrets Behind World-Class Product Development In a world overloaded with new products and services, making a single offering stand out is a Herculean task. Or is it? Market leaders are developing innovative processes that all but guarantee the success of their new products--and now their secrets are available to you. The McGraw-Hill 36-Hour Course: Product Development gives you the critical edge in a product-saturated world. Presenting the most current marketing tools and best practices, it provides proven methods behind successful product development, along with case studies from the most creative companies of our time--Apple, Google, Cisco, Toyota, Pixar, and many others. In less than a week, you'll be an expert on: Creating a value proposition that motivates a customer to buy your new product Protecting intellectual property to sustain a competitive advantage Creating a budget and securing the capital you need Managing the design, fabrication, integration, and delivery processes Master the essentials of product development Maximize your study time Measure your progress with chapter tests and a free online exam Earn a Certificate of Achievement online Designed as an easy, self-paced "course" complete with chapter-ending quizzes and an online final exam, The McGraw-Hill 36-Hour Course: Product Development puts you on the fast track to making your dream product a success.


The McGraw-Hill 36-Hour Course Product Development Related Books

The McGraw-Hill 36-Hour Course Product Development
Language: en
Pages: 256
Authors: Andrea Belz
Categories: Business & Economics
Type: BOOK - Published: 2010-12-10 - Publisher: McGraw Hill Professional

DOWNLOAD EBOOK

Learn the Secrets Behind World-Class Product Development In a world overloaded with new products and services, making a single offering stand out is a Herculean
The McGraw-Hill 36-Hour Course: Operations Management
Language: en
Pages: 256
Authors: Linda L. Brennan
Categories: Business & Economics
Type: BOOK - Published: 2010-09-17 - Publisher: McGraw Hill Professional

DOWNLOAD EBOOK

Take a crash course in boosting operational efficiency! Whether a business manufactures trucks, delivers packages, or sells coffee, it lives and breathes on its
The McGraw-Hill 36-Hour Course: Organizational Development
Language: en
Pages: 241
Authors: Stephen R. Balzac
Categories: Business & Economics
Type: BOOK - Published: 2010-10-15 - Publisher: McGraw Hill Professional

DOWNLOAD EBOOK

Take a crash course in one of today's most important business skills--organizational development! Change comes fast, and the most successful organizations are p
The McGraw-Hill 36-Hour Course: Online Marketing
Language: en
Pages: 272
Authors: Lorrie Thomas
Categories: Business & Economics
Type: BOOK - Published: 2011-01-07 - Publisher: McGraw Hill Professional

DOWNLOAD EBOOK

A crash course on the most dynamic marketing platform today! Online marketing has evolved far beyond flashy websites and banner ads shouting at customers about
The McGraw-Hill 36-Hour Course: Project Management, Second Edition
Language: en
Pages: 401
Authors: Helen S. Cooke
Categories: Business & Economics
Type: BOOK - Published: 2010-09-17 - Publisher: McGraw Hill Professional

DOWNLOAD EBOOK

Schedule and coordinate projects seamlessly, start to finish! In today's ultracompetitive world of business, those in charge want results on time and on budget-