Download or read book The Jobs To Be Done Playbook written by Jim Kalbach and published by Rosenfeld Media. This book was released on 2020-04-07 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice–to–have, it's a strategic imperative. The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.