Download or read book The European Handbook on Advertising Law written by Lord Campbell of Alloway and published by Routledge. This book was released on 1999 with total page 911 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will be of interest to advertising law practitioners and students of European law. Divided into two parts, it first analyses commercial communications at the level of EC law. In the second part, the regulatory environment of member countries of the European Community is considered in depth. Among the topics examined are misleading advertising - interpreted through primary and secondary legislation and selective judgments of the European Court of Justice. Specific sectors are also considered, such as food, pharmaceuticals, tobacco and television industries. Useful addresses and appendices on the most significant Directives and Codes of Practice regulating the fields of advertising are also included.