Download or read book The Development of Scientific Marketing in the Twentieth Century written by Jean-Paul Gaudillière and published by Routledge. This book was released on 2015-10-06 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.