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The Definitive Guide to Social CRM
Language: en
Pages: 273
Authors: Barton J. Goldenberg
Categories: Business & Economics
Type: BOOK - Published: 2015 - Publisher: Pearson Education

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Social CRM is already enabling innovative companies to engage customers through powerfully effective two-way dialogues, and to build customer-centric strategies
The Definitive Guide to Social CRM
Language: en
Pages: 273
Authors: Barton J. Goldenberg
Categories: Business & Economics
Type: BOOK - Published: 2015-02-24 - Publisher: Pearson Education

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Make Social CRM work! This book presents the first proven framework and step-by-step methodology for driving maximum value from Social CRM throughout sales, mar
The Social Customer: How Brands Can Use Social CRM to Acquire, Monetize, and Retain Fans, Friends, and Followers
Language: en
Pages: 306
Authors: Adam Metz
Categories: Business & Economics
Type: BOOK - Published: 2011-08-16 - Publisher: McGraw Hill Professional

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"The social customer is your NEW customer. And if you don’t recognize it, they will be someone else’s new customer. Adam Metz presents a clear, concise game
The Small Business' Guide to Social CRM
Language: en
Pages: 219
Authors: Craig M. Jamieson
Categories: Business & Economics
Type: BOOK - Published: 2014-10-01 - Publisher: Packt Publishing Ltd

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If you want to effectively manage and build your customer base to drive your business forward, this book will provide you with the knowledge and strategies you
Customer Relationship Management
Language: en
Pages: 450
Authors: Roger J. Baran
Categories: Business & Economics
Type: BOOK - Published: 2016-12-08 - Publisher: Taylor & Francis

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This book balances the behavioral and database aspects of customer relationship management, providing students with a comprehensive introduction to an often ove