The Conversational Firm

The Conversational Firm
Author :
Publisher : Middle Range
Total Pages : 272
Release :
ISBN-10 : 0231178999
ISBN-13 : 9780231178990
Rating : 4/5 (990 Downloads)

Book Synopsis The Conversational Firm by : Catherine Turco

Download or read book The Conversational Firm written by Catherine Turco and published by Middle Range. This book was released on 2018-11-04 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fast-growing social media marketing company, TechCo encourages all of its employees to speak up. By promoting open dialogue across the corporate hierarchy, the firm has fostered a uniquely engaged workforce and an enviable capacity for change. Yet the path hasn't always been easy. TechCo has confronted a number of challenges, and its experience reveals the essential elements of bureaucracy that remain even when a firm sets out to discard them. Through it all, TechCo serves as a powerful new model for how firms can navigate today's rapidly changing technological and cultural climate. Catherine J. Turco was embedded within TechCo for ten months. The Conversational Firm is her ethnographic analysis of what worked at the company and what didn't. She offers multiple lessons for anyone curious about the effect of social media on the corporate environment and adds depth to debates over the new generation of employees reared on social media: Millennials who carry their technological habits and expectations into the workplace. Marshaling insights from cultural and economic sociology, organizational theory, economics, technology studies, and anthropology, The Conversational Firm offers a nuanced analysis of corporate communication, control, and culture in the social media age.


The Conversational Firm Related Books

The Conversational Firm
Language: en
Pages: 272
Authors: Catherine Turco
Categories: Business & Economics
Type: BOOK - Published: 2018-11-04 - Publisher: Middle Range

DOWNLOAD EBOOK

A fast-growing social media marketing company, TechCo encourages all of its employees to speak up. By promoting open dialogue across the corporate hierarchy, th
The Conversational Firm
Language: en
Pages: 253
Authors: Catherine Turco
Categories: Bureaucracy
Type: BOOK - Published: 2016 - Publisher: Middle Range Series

DOWNLOAD EBOOK

How social media is changing the corporate world
The Conversation Company
Language: en
Pages: 288
Authors: Steven Van Belleghem
Categories: Business & Economics
Type: BOOK - Published: 2012-05-03 - Publisher: Kogan Page Publishers

DOWNLOAD EBOOK

Research shows that consumer conversations, client happiness and empowered employees are the pillars of growth in a successful company. However, many organizati
Talk, Inc.
Language: en
Pages: 256
Authors: Boris Groysberg
Categories: Business & Economics
Type: BOOK - Published: 2012-05-29 - Publisher: Harvard Business Press

DOWNLOAD EBOOK

Conversation-powered leadership How can leaders make their big or growing companies feel small again? How can they recapture the “magic”—the tight strateg
The Conversational Firm
Language: en
Pages: 270
Authors: Catherine J. Turco
Categories: Business & Economics
Type: BOOK - Published: 2016-09-06 - Publisher: Columbia University Press

DOWNLOAD EBOOK

A fast-growing social media marketing company, TechCo encourages all of its employees to speak up. By promoting open dialogue across the corporate hierarchy, th