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The Complete Idiot's Guide to Marketing Basics
Language: en
Pages: 448
Authors: Sarah White
Categories: Business & Economics
Type: BOOK - Published: 1997 - Publisher: Penguin

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Describes the basics of marketing products or services, including organizing a promotional plan, designing ads, selecting media, handling publicity, managing a
The Complete Idiot's Guide to Marketing, 2nd edition
Language: en
Pages: 490
Authors: Sarah White
Categories: Business & Economics
Type: BOOK - Published: 2003-11-04 - Publisher: Penguin

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From online marketing to old-fashioned word-of-mouth, readers will find a comprehensive update on key marketing basics, as well as such topics as: • Guerilla
The Complete Idiot's Guide to Facebook Marketing
Language: en
Pages: 274
Authors: Damon Brown
Categories: Business & Economics
Type: BOOK - Published: 2012-03-06 - Publisher: Penguin

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• Covers all aspects including Facebook Marketplace, Facebook Places, and Facebook Deals
The Complete Idiot's Guide to Direct Marketing
Language: en
Pages: 394
Authors: Robert W. Bly
Categories: Business & Economics
Type: BOOK - Published: 2001 - Publisher: Penguin

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Offers advice on starting a direct marketing campaign, including tips on doubling response rates, writing creative copy, and evaluating mailing lists.
The Complete Idiot's Guide to Guerrilla Marketing
Language: en
Pages: 356
Authors: Susan Drake
Categories: Business & Economics
Type: BOOK - Published: 2008 - Publisher: Penguin

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With the sky-high price of advertising and direct marketing, only Fortune 500 companies can afford to promote their products and services through traditional ch