The Communication Scarcity in Agriculture

The Communication Scarcity in Agriculture
Author :
Publisher : Routledge
Total Pages : 168
Release :
ISBN-10 : 9781317231301
ISBN-13 : 1317231309
Rating : 4/5 (309 Downloads)

Book Synopsis The Communication Scarcity in Agriculture by : Jessica Eise

Download or read book The Communication Scarcity in Agriculture written by Jessica Eise and published by Routledge. This book was released on 2016-07-15 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, the general public craves information on food and agriculture with an unprecedented passion. But the agricultural sector, unaccustomed to an interested and inquisitive society, has largely failed to respond to the public’s demands for information. Instead, corporations, time-pressed journalists, bloggers, media celebrities, film-makers, authors and concerned consumers jumped in to fill the void. Food is emotional, and these players - some well-intentioned and others not - got a lot of traction playing off consumer fears of the unknown. This critical and timely book explains how changing demographics, cultural shifts, technological advances and agriculture’s silence all combined to create the perfect storm – a great chasm between those who know, and those who don’t know, agriculture. The ramifications of a poorly-informed consumer base are now becoming clear in our policy debates and consumer-driven business decisions. There is a lot of common ground between the agricultural sector and their consumer base, but each group largely fails to appreciate it, and the consequences of such a divide grow increasingly dire. Drawing on a wide-range of expertise, from leading agricultural researchers to major agribusiness leaders to consumer advocates, Eise and Hodde lay out exactly why communication is so urgently critical to our modern-day agricultural system. They outline the major themes affecting agricultural communication – perception, emotion, technology, science - and what we can do now to improve the debate and safeguard our future food supply for generations to come.This book is suitable for those who study agriculture, environmental economics and mass media and communication.


The Communication Scarcity in Agriculture Related Books

The Communication Scarcity in Agriculture
Language: en
Pages: 168
Authors: Jessica Eise
Categories: Business & Economics
Type: BOOK - Published: 2016-07-15 - Publisher: Routledge

DOWNLOAD EBOOK

Today, the general public craves information on food and agriculture with an unprecedented passion. But the agricultural sector, unaccustomed to an interested a
Agricultural Communications
Language: en
Pages: 152
Authors: Kristina Boone
Categories: Technology & Engineering
Type: BOOK - Published: 2000 - Publisher: Wiley-Blackwell

DOWNLOAD EBOOK

"Professional perspectives of prominent agricultural journalists and Nexus Points throughout the book encourage additional discussion and debate among students,
Talking the Talk
Language: en
Pages: 222
Authors: Adrienne Patrice Lamberti
Categories: Business & Economics
Type: BOOK - Published: 2007 - Publisher: Nova Publishers

DOWNLOAD EBOOK

The 1990s were a hurricane of change for American farming, and the Beginning Farmer Center (BFC) was caught in the storm. Today's successful farmer must learn m
How to Feed the World
Language: en
Pages: 258
Authors: Jessica Eise
Categories: Business & Economics
Type: BOOK - Published: 2018-03-15 - Publisher: Island Press

DOWNLOAD EBOOK

By 2050, we will have ten billion mouths to feed in a world profoundly altered by environmental change. How will we meet this challenge? In How to Feed the Worl
Agricultural Communication
Language: en
Pages:
Authors:
Categories:
Type: BOOK - Published: 2013 - Publisher:

DOWNLOAD EBOOK