The Bare Bones Introduction to Integrated Marketing Communication

The Bare Bones Introduction to Integrated Marketing Communication
Author :
Publisher : Rowman & Littlefield
Total Pages : 316
Release :
ISBN-10 : 0742555410
ISBN-13 : 9780742555419
Rating : 4/5 (419 Downloads)

Book Synopsis The Bare Bones Introduction to Integrated Marketing Communication by : Robyn Blakeman

Download or read book The Bare Bones Introduction to Integrated Marketing Communication written by Robyn Blakeman and published by Rowman & Littlefield. This book was released on 2009 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: This small, inexpensive text is an in-depth yet simply stated discussion on the business and structure of integrated marketing communication (IMC). The book focuses exclusively on introductory issues concerning integrated marketing communication as both a communication device and as a profession.


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