The Advertising Handbook
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The Advertising Handbook is a critical introduction to the practices and perspectives of the advertising industry. Sean Brierley explores the structures of the
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This book unravels the how & why of advertising and places the industry in its social, historical & political context. Focusing on key debates, it explores the
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Type: BOOK - Published: 2007-10-24 - Publisher: SAGE
′In this era of ′snackable′ content which satisfies only in the moment, it′s great to have a comprehensive Advertising Handbook which one can consult re
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Pages: 577
Pages: 577
Type: BOOK - Published: 2012-01-01 - Publisher: Edward Elgar Publishing
'Almost 50 of the leading researchers, teachers and thought leaders have come together to brilliantly cover the complex and evolving field of international adve
