Download or read book Successful Special Events written by Barbara R. Levy and published by Jones & Bartlett Learning. This book was released on 1997 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Special events can be the backbone of a nonprofit fund-raising program; they're also very hard work. A successful and cost-effective event t akes a great deal of planning, coordination, and effort. Successful Sp ecial Events: Planning, Hosting and Evaluating provides the guidance n ecessary to efficiently plan, implement, and evaluate such an event. Y ou'll discover how to establish your primary goal, the importance of m arket identification, special event opportunity ratings, setting goals, and the barriers to planning a successful special event.