Download or read book Successful Product and Business Development, First Edition written by N. Giragosian and published by CRC Press. This book was released on 1978-11-01 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book shows how the people carrying out industrial commercial development perform the vital functions and deals with the organization and structure of commercial development. It describes the change in thinking of chemical companies from a product-oriented outlook to a business-oriented one.