Strategic Management in Action
Author | : Mary K. Coulter |
Publisher | : |
Total Pages | : 416 |
Release | : 2002 |
ISBN-10 | : UOM:49015002778307 |
ISBN-13 | : |
Rating | : 4/5 ( Downloads) |
Download or read book Strategic Management in Action written by Mary K. Coulter and published by . This book was released on 2002 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: This integrates the most current strategic management theories and practices in an engaging and exciting format. Features include : comprehensive cases at the end of the text including companies such as Amazon.com, Levi-Strauss and Starbucks ; and a companion web site (www.prenhall.com/coulter) which gives students access to online study guides, Internet resources and related exercises.