Download or read book Special Report: The New Era written by and published by The Business Year. This book was released on with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: Throughout this 116-page special report, we tell the story of the birth of a sector through the words of the figures who are busy trying to make it a success, including a number of foreign investors, heads of government authorities, and figures involved in the development of the well-known “gigaprojects” that are placing Saudi Arabia’s ambitions prominently into news feeds around the world. “Just the simple act of allowing public performance was the first drop of this big ripple effect,” said Ahmad M Alammary, a Saudi DJ better known locally as Baloo, the Chief Creative Officer of MDL-BEAST, an entertainment firm with deep roots in the music business. And it was a sentiment we heard throughout our time in the country. And now the starting gun has been fired, any-thing could happen.