Download or read book Segmenting the Mature Market written by Carol M. Morgan and published by . This book was released on 1996 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: "People over age 50 account for 43 percent of all U.S. households and half of all discretionary income. The authors break down the market into segments based on attitudes, lifestyles, financial status, shopping patterns, media usage, and other demographic and psychographic factors. Learn how seniors spend their money, who is retiring, and who is returning to work. Discover their health-care concerns and enormous political influence."--Amazon.com viewed Mar. 2, 2023.