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This new core text focuses on all branches of selling and sales management, from personal selling through to key account management. It focuses on business-to-b
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"This book is crammed with distilled, practical wisdom for key account managers and their directors. Organizations claiming to practise key account management s
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Implementing Key Account Management is a highly practical handbook that guides readers through the realities of rolling out a functional key account management
The Seven Keys to Managing Strategic Accounts
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Market-proven strategies to generate competitive advantage by identifying and always taking care of your best customers The Seven Keys to Managing Strategic Acc
Key Account Management Excellence in Pharma & Medtech
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Key Account Management Excellence in Pharma & Medtech is designed to help life sciences practitioners develop and execute innovative and effective key account m