Implementing Key Account Management
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Language: en
Pages: 353
Pages: 353
Type: BOOK - Published: 2018-08-03 - Publisher: Kogan Page Publishers
Implementing Key Account Management is a highly practical handbook that guides readers through the realities of rolling out a functional key account management
Language: en
Pages: 497
Pages: 497
Type: BOOK - Published: 2012-11-13 - Publisher: John Wiley & Sons
"This book is crammed with distilled, practical wisdom for key account managers and their directors. Organizations claiming to practise key account management s
Language: en
Pages: 356
Pages: 356
Type: BOOK - Published: 2004 - Publisher: Kogan Page Publishers
Peter Cheverton's Key Account Management (3rd edition 2004) has established itself as the leading book on the subject. The idea for this new book was prompted b
Language: en
Pages: 416
Pages: 416
Type: BOOK - Published: 2015-02-03 - Publisher: Kogan Page Publishers
An organization's key accounts are its lifeblood. Key account management focuses on the long-term investment of resources in customers that can offer an excepti
Language: en
Pages: 225
Pages: 225
Type: BOOK - Published: 2003-04-29 - Publisher: McGraw Hill Professional
Market-proven strategies to generate competitive advantage by identifying and always taking care of your best customers The Seven Keys to Managing Strategic Acc
