Romancing the Market
Author | : Stephen Brown |
Publisher | : Psychology Press |
Total Pages | : 318 |
Release | : 1998 |
ISBN-10 | : 0415184177 |
ISBN-13 | : 9780415184175 |
Rating | : 4/5 (175 Downloads) |
Book Synopsis Romancing the Market by : Stephen Brown
Download or read book Romancing the Market written by Stephen Brown and published by Psychology Press. This book was released on 1998 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: Romancing the Market is a radical rethinking of marketing understanding. The book contains essays by an international selection of the most creative contemporary marketing scholars.