Download or read book Role of Social Media in Predictive Analytics written by Prabhsimran Singh and published by Independent Author. This book was released on 2022-12-08 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Web revolutionized communication twice, first when it was invented and second when social media enabled people, who were not computer experts, to make content publicly available and communicate with other users all around the world breaking the geographical barrier (Daniels and Friborg, 2016; Ellison and Boyd, 2013). The last decade has witnessed a great advancement in the field of information and communication technologies (ICT). This has led to a better internet connectivity and easy accessibility of cheap hand-held devices. These factors have played a crucial role in an exponential rise in the number of social media users worldwide (Statista, 2019a).