Return on Customer
Author | : Don Peppers |
Publisher | : Broadway Business |
Total Pages | : 0 |
Release | : 2005 |
ISBN-10 | : 0385510306 |
ISBN-13 | : 9780385510301 |
Rating | : 4/5 (301 Downloads) |
Download or read book Return on Customer written by Don Peppers and published by Broadway Business. This book was released on 2005 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explores the critical need to measure customers' long-term profitability and loyalty to identify the specific products and services that can increase the customer base and to assess the effectiveness of popular marketing techniques.