Rethinking Rational Choice Theory

Rethinking Rational Choice Theory
Author :
Publisher : Springer
Total Pages : 363
Release :
ISBN-10 : 9780230355545
ISBN-13 : 0230355544
Rating : 4/5 (544 Downloads)

Book Synopsis Rethinking Rational Choice Theory by : Jan de Jonge

Download or read book Rethinking Rational Choice Theory written by Jan de Jonge and published by Springer. This book was released on 2011-12-12 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt: The marriage of neuroscience and the science of choice behaviour gave birth to neuroeconomics. Jan de Jong explores this new discipline, investigating the relationship between choice behaviour and brain activity, and the light that this sheds on our systems of reasoning.


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