Retail Power Plays

Retail Power Plays
Author :
Publisher : Springer
Total Pages : 293
Release :
ISBN-10 : 9781349143788
ISBN-13 : 1349143782
Rating : 4/5 (782 Downloads)

Book Synopsis Retail Power Plays by : Michael Jary

Download or read book Retail Power Plays written by Michael Jary and published by Springer. This book was released on 2016-07-27 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can retail brand power be built and maintained? What are the implications of this for 'producer brands' like Coca-Cola? How will retailing look in the twenty-first century? This book sets out strategies and implementation programmes for building strong brands in retailing, to create competitive differentiation and superior financial returns. It begins with an analysis of how retail and 'own label' brands have leap-frogged traditional producer brands. The authors argue that this is changing the consumer goods industry. To meet these new challenges, the book sets out action plans and examines branding strategies in a number of different market sectors. It also uses analysis and case-studies from around the world, particularly the USA, Europe and Japan.


Retail Power Plays Related Books

Retail Power Plays
Language: en
Pages: 293
Authors: Michael Jary
Categories: Business & Economics
Type: BOOK - Published: 2016-07-27 - Publisher: Springer

DOWNLOAD EBOOK

How can retail brand power be built and maintained? What are the implications of this for 'producer brands' like Coca-Cola? How will retailing look in the twent
Power Play
Language: en
Pages: 237
Authors: Asi Burak
Categories: Social Science
Type: BOOK - Published: 2017-01-31 - Publisher: Macmillan + ORM

DOWNLOAD EBOOK

“An insider’s view of the good things that can emerge from being glued to a screen. . . . A solid piece of pop-culture/business journalism.” —Kirkus Rev
Power Play
Language: en
Pages: 400
Authors: Sharon Beder
Categories: Business & Economics
Type: BOOK - Published: 2003 - Publisher:

DOWNLOAD EBOOK

The power struggle between public and private interests in the electricity industry is illuminated in this fascinating account of the recent drive to privatize
Power Plays: Politics, Football, and Other Blood Sports
Language: en
Pages: 230
Authors:
Categories: Athletes
Type: BOOK - Published: - Publisher: Univ. Press of Mississippi

DOWNLOAD EBOOK

Barry, award-winning author of "
Power Play
Language: en
Pages: 401
Authors: Tim Higgins
Categories: Business & Economics
Type: BOOK - Published: 2022-08-30 - Publisher: Anchor

DOWNLOAD EBOOK

A WALL STREET JOURNAL BUSINESS BESTSELLER • The riveting inside story of Elon Musk and Tesla's bid to build the world's greatest car—from award-winning Wall