Research Methods In Service Innovation
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Language: en
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Pages: 256
Type: BOOK - Published: 2017-02-24 - Publisher: Edward Elgar Publishing
Research Methods in Service Innovation provides an essential methodological toolbox for researchers, students and practitioners interested in better understandi
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Type: BOOK - Published: 2006-12-02 - Publisher: Springer Science & Business Media
The book documents the state-of-the-art in Services Science. It combines contributions in Service Engineering, Service Management and Service Marketing and help
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Pages: 97
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In recent years there has been a growing tendency to regard service research as an independent academic discipline. However, the establishment of thereof is clo
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Pages: 200
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This book aims to take account of the major advances made in ‘Service Innovation Studies’ (SIS) and above all to provide an agenda setting out the research
