Research Handbook on Luxury Branding

Research Handbook on Luxury Branding
Author :
Publisher : Edward Elgar Publishing
Total Pages : 368
Release :
ISBN-10 : 9781786436351
ISBN-13 : 1786436353
Rating : 4/5 (353 Downloads)

Book Synopsis Research Handbook on Luxury Branding by : Felicitas Morhart

Download or read book Research Handbook on Luxury Branding written by Felicitas Morhart and published by Edward Elgar Publishing. This book was released on 2020-04-24 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unique and timely, this Research Handbook on Luxury Branding explores and takes stock of the current body of knowledge on luxury branding, as well as offering direction for future research and management in the field. Featuring contributions from an international team of top-level researchers, this Handbook offers analysis and discussion of the profound socioeconomic, psychological, technological and political changes that are affecting the luxury industry, and that will continue to shape its future.


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