Public Relations Metrics

Public Relations Metrics
Author :
Publisher : Routledge
Total Pages : 435
Release :
ISBN-10 : 9781135593261
ISBN-13 : 1135593264
Rating : 4/5 (264 Downloads)

Book Synopsis Public Relations Metrics by : Betteke van Ruler

Download or read book Public Relations Metrics written by Betteke van Ruler and published by Routledge. This book was released on 2009-09-11 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation. The book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented.


Public Relations Metrics Related Books

Public Relations Metrics
Language: en
Pages: 435
Authors: Betteke van Ruler
Categories: Business & Economics
Type: BOOK - Published: 2009-09-11 - Publisher: Routledge

DOWNLOAD EBOOK

Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measu
Spin Sucks
Language: en
Pages: 165
Authors: Gini Dietrich
Categories: Business & Economics
Type: BOOK - Published: 2014 - Publisher: Pearson Education

DOWNLOAD EBOOK

Go beyond PR spin! Master better ways to communicate honestly and regain the trust of your customers and stakeholders with this book.
The PR Paradox
Language: en
Pages: 231
Authors: Matias Rodsevich
Categories: Business & Economics
Type: BOOK - Published: 2020-10-07 - Publisher: Matias Rodsevich

DOWNLOAD EBOOK

The PR Paradox by Matias Rodsevich is a must-read for startups and scale-ups that are looking to establish and elevate their presence in the saturated tech mark
Evaluating Public Relations
Language: en
Pages: 228
Authors: Tom Watson
Categories: Business & Economics
Type: BOOK - Published: 2005 - Publisher: Kogan Page Publishers

DOWNLOAD EBOOK

Global surveys have identified that evaluation is the current major professional research issue. Clients of PR firms are seeking greater evidence of the impact
Inbound PR
Language: en
Pages: 188
Authors: Iliyana Stareva
Categories: Business & Economics
Type: BOOK - Published: 2018-04-16 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

The digital era’s new consumer demands a new approach to PR Inbound PR is the handbook that can transform your agency’s business. Today’s customer is fund