Profitable Customer Engagement

Profitable Customer Engagement
Author :
Publisher : SAGE Publications Pvt. Limited
Total Pages : 0
Release :
ISBN-10 : 8132113403
ISBN-13 : 9788132113409
Rating : 4/5 (409 Downloads)

Book Synopsis Profitable Customer Engagement by : V. Kumar

Download or read book Profitable Customer Engagement written by V. Kumar and published by SAGE Publications Pvt. Limited. This book was released on 2019-01-17 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The concept of customer engagement has evolved as a powerful tool for building a profitable approach to customer management. Profitable Customer Engagement is an authoritative book that communicates the fundamentals of profitable customer engagement by proposing a customer engagement value (CEV) framework. It is a first-of-its-kind book that outlines the methods of engaging customers profitably in business-to-consumer as well as business-to-business settings. The book offers firms with definitions of the metrics within the CEV framework, and the ways to measure and maximize these metrics that can help in engaging customers profitably. The interrelationships between these metrics, i.e., how each metric impacts the other, are also explained in detail with real-life examples.


Profitable Customer Engagement Related Books

Profitable Customer Engagement
Language: en
Pages: 0
Authors: V. Kumar
Categories: Business & Economics
Type: BOOK - Published: 2019-01-17 - Publisher: SAGE Publications Pvt. Limited

DOWNLOAD EBOOK

The concept of customer engagement has evolved as a powerful tool for building a profitable approach to customer management. Profitable Customer Engagement is a
The Customer Experience Edge: Technology and Techniques for Delivering an Enduring, Profitable and Positive Experience to Your Customers
Language: en
Pages: 320
Authors: Reza Soudagar
Categories: Business & Economics
Type: BOOK - Published: 2011-10-28 - Publisher: McGraw Hill Professional

DOWNLOAD EBOOK

“This excellent book makes it quite clear that your business has to focus on customer experience for 21st-century business success. It’s more than refreshin
Build Your Customer Strategy
Language: en
Pages: 223
Authors: James G. Barnes
Categories: Business & Economics
Type: BOOK - Published: 2007-01-06 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

"The customer relationships that a company is able to cultivate represent the most important asset that will never appear on its balance sheet." -From Chapter 1
Profit By Design
Language: en
Pages: 176
Authors: Mark Hocknell
Categories: Business & Economics
Type: BOOK - Published: 2019-11-30 - Publisher: Hambone Publishing

DOWNLOAD EBOOK

Stop closing sales. Start opening relationships. It's time to design your business for profit. Management practices from last century are no longer enough to gr
Customer Engagement Marketing
Language: en
Pages: 328
Authors: Robert W. Palmatier
Categories: Business & Economics
Type: BOOK - Published: 2017-08-29 - Publisher: Springer

DOWNLOAD EBOOK

This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge