Product and Brand Management

Product and Brand Management
Author :
Publisher : Excel Books India
Total Pages : 556
Release :
ISBN-10 : 8174465499
ISBN-13 : 9788174465498
Rating : 4/5 (498 Downloads)

Book Synopsis Product and Brand Management by : U.C. Mathur

Download or read book Product and Brand Management written by U.C. Mathur and published by Excel Books India. This book was released on 2010-07 with total page 556 pages. Available in PDF, EPUB and Kindle. Book excerpt:


Product and Brand Management Related Books

Product and Brand Management
Language: en
Pages: 556
Authors: U.C. Mathur
Categories: Brand name products
Type: BOOK - Published: 2010-07 - Publisher: Excel Books India

DOWNLOAD EBOOK

B2B Brand Management
Language: en
Pages: 368
Authors: Philip Kotler
Categories: Business & Economics
Type: BOOK - Published: 2006-09-22 - Publisher: Springer Science & Business Media

DOWNLOAD EBOOK

This is one of the first books to probe deeply into the art and science of branding industrial products. The book comes at a time when more industrial companies
New Product and Brand Management
Language: en
Pages: 78
Authors: Gary L. Lilien
Categories: Business & Economics
Type: BOOK - Published: 2003 - Publisher:

DOWNLOAD EBOOK

Learning good table manners has never been this much fun! "Chocolate mousse!" says greedy Goose. "Don't just grab it," says angry Rabbit. Good manners are not o
Brand Management
Language: en
Pages: 389
Authors: Tilde Heding
Categories: Business & Economics
Type: BOOK - Published: 2020-05-10 - Publisher: Routledge

DOWNLOAD EBOOK

Brand Management: Mastering Research, Theory and Practice is a valuable resource for those looking to understand how a brand can be conceptualized and thus mana
Strategic Brand Management
Language: en
Pages: 360
Authors: Jean-Noël Kapferer
Categories: Business & Economics
Type: BOOK - Published: 1994 - Publisher: Simon and Schuster

DOWNLOAD EBOOK

"The art of building sales is, to a large extent, the art of building brands. After reading Kapferer's book, you'll never again think of a brand as just a name.