Download or read book Private Label Empire: Build a Brand written by Fran's D. Fran's D. Fury and published by . This book was released on 2018-02-26 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: To understand branding, it is important to know what brands are. A brand is the idea or image of a specific product or service that consumers connect with, by identifying the name, logo, slogan, or design of the company who owns the idea or image.