Download or read book Preparing Inventions for Marketing Success written by James M. Lowrance and published by CreateSpace. This book was released on 2010-08-24 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: Included in the chapters of this book are the essential facts, considerations and steps that must be implemented before launching new product-inventions onto the marketplace, to better increase the odds for success. Author Jim Lowrance has successfully marketed and licensed six products in the outdoors sports industry, placing them with some of the world's largest retail outlets, including Wal-Mart stores, Bass Pro Shops and Cabela's.--Page [4] of cover.