Download or read book Practical Corporate Planning written by John Argenti and published by Routledge. This book was released on 2018-04-17 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, originally published in 1980, John Argenti deliberately and systematically strips away the sophisticated methods for corporate planning to get down to a practical corporate planning process that works. This accessible book uses no jargon or maths, and will be of interest to students of management and business studies. It is also aimed at chief executives, managing directors and other very senior executives in companies and non-profit-making organisations.