Download or read book Post-COVID-19 Perspectives on International Business written by Jessica Lichy and published by Cambridge Scholars Publishing. This book was released on 2021-05-07 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides an outline of the changing landscape of international business and consumer behaviour, in the light of ongoing disruption caused by the COVID-19 pandemic. It highlights a number of key factors that have shaped (and continue to shape) the business world and society as a whole. Its focus is on identifying and explaining emerging trends in the field of business management and consumer behaviour, paying attention to the influence of context (both cultural context and corporate context) and generational belonging. This knowledge is needed for a better understanding of the changing world, and for developing digital products and services that meet the evolving needs of individuals and businesses.