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Selling Yoga
Language: en
Pages: 265
Authors: Andrea R. Jain
Categories: Health & Fitness
Type: BOOK - Published: 2015 - Publisher: Oxford University Press, USA

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Premodern and early modern yoga comprise techniques with a wide range of aims, from turning inward in quest of the true self, to turning outward for divine unio
Pop Culture Yoga
Language: en
Pages: 330
Authors: Kristen C. Blinne
Categories: Health & Fitness
Type: BOOK - Published: 2020-01-23 - Publisher: Rowman & Littlefield

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Pop Culture Yoga: A Communication Remix was born out of a series of questions about the paradoxical nature of yoga: How do individuals and groups define yoga? W
The Assimilation of Yogic Religions through Pop Culture
Language: en
Pages: 282
Authors: Paul G. Hackett
Categories: Social Science
Type: BOOK - Published: 2017-10-23 - Publisher: Lexington Books

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The image of the meditating yogi has become a near-universal symbol for transcendent perfection used to market everything from perfume and jewelry to luxury res
Thinking Popular Culture
Language: en
Pages: 274
Authors: Tara Brabazon
Categories: Social Science
Type: BOOK - Published: 2008 - Publisher: Ashgate Publishing, Ltd.

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This book is about war and popular culture, and war in popular culture. Tara Brabazon summons, probes, questions and reclaims popular culture, challenging the a
Peace Love Yoga
Language: en
Pages: 256
Authors: Andrea R. Jain
Categories: Religion
Type: BOOK - Published: 2020-07-28 - Publisher: Oxford University Press

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Engaging with the growing popular and academic interest in the "spiritual but not religious," Andrea R. Jain explores the connections between the practices of g