Download or read book Politicians, Personal Image and the Construction of Political Identity written by C. Archetti and published by Springer. This book was released on 2014-01-07 with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is the media obsession with image leading to a degeneration of politics? Are politicians more concerned with their appearances than with policy substance? Through the evidence provided by over 50 interviews with politicians across the UK and Italy - local councillors, MPs and MEPs - this book provides a very different picture of the world of politics than the one we often cynically imagine. By relying on extensive excerpts from frank and colorful conversations with the interviewees, the analysis develops a new multidisciplinary model to understand the 'mediatization' of politics and the way the personal image of elected representatives is constructed in the age of interconnectedness.