Playbooks and Checkbooks

Playbooks and Checkbooks
Author :
Publisher : Princeton University Press
Total Pages : 248
Release :
ISBN-10 : 9780691202761
ISBN-13 : 0691202761
Rating : 4/5 (761 Downloads)

Book Synopsis Playbooks and Checkbooks by : Stefan Szymanski

Download or read book Playbooks and Checkbooks written by Stefan Szymanski and published by Princeton University Press. This book was released on 2020-05-26 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: "What economic rules govern sports? How does the sports business differ from other businesses? [This book examines] the fundamental economic relationships shaping modern sports. Focusing on the ways that the sports business does and does not overlap with economics, the book uncovers the core paradox at the heart of the sports industry. Unlike other businesses, the sports industry would not survive if competitors obliterated each other to extinction, financially or otherwise--without rivals there is nothing to sell. Playbooks and Checkbooks examines how this unique economic truth plays out in the sports world, both on and off the field"--Publisher marketing.


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