Download or read book Orchestrating Success written by Richard C. Ling and published by John Wiley & Sons. This book was released on 1989-09-01 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors present a dynamic approach to effectively link sales and marketing planning directly to the operations side of a business. Demonstrates how to create a connection between a company's business plan and each department's operations, accurately anticipate changes in customer's needs and significantly improve a firm's competitive position with an enhanced level of customer satisfaction.