Modeling Inertia and Variety-seeking Tendencies in Brand Choice Behavior
| Author | : Kapil Bawa |
| Publisher | : |
| Total Pages | : 396 |
| Release | : 1984 |
| ISBN-10 | : OCLC:21221867 |
| ISBN-13 | : |
| Rating | : 4/5 ( Downloads) |
Book Synopsis Modeling Inertia and Variety-seeking Tendencies in Brand Choice Behavior by : Kapil Bawa
Download or read book Modeling Inertia and Variety-seeking Tendencies in Brand Choice Behavior written by Kapil Bawa and published by . This book was released on 1984 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt:
