Download or read book Mastering Major Account Selling written by Richard Ruff and published by eBookIt.com. This book was released on 2013-05-26 with total page 35 pages. Available in PDF, EPUB and Kindle. Book excerpt: Major accounts are not just big little accounts - they're fundamentally different. Mastering Major Account Selling explores the skills and competencies of top performers selling in major accounts. Three core sales performance skills are addressed in Chapter 1 a asking questions, active listening and positioning your capabilities. Best practices for five business development competencies are explored in Chapter 2: identifying leads, qualifying leads, preparing for calls, handling objections, and obtaining commitment.